There are common mistakes that sellers make in the marketing of their homes. Try to avoid these problems if you can. Doing so will help you expedite your sale. These problem areas are:
1. Emotional Pricing. Many sellers base their price on emotional attachment to their home, or how much they have invested. Often this will lead to over-pricing. It is very important to price your home accurately to ensure that it will sell within the desired time.
2. Not Showcasing Your Home. Often sellers do not show their home at its full potential. First impressions are crucial when marketing your home. Most prospective buyers will mentally deduct from the price of your home more than the required repairs would cost.
3. Listing For the Wrong Reasons. Many sellers select the wrong listing agent for the wrong reasons. They often choose an agent that suggests the highest purchase price. A home that is overpriced will not sell. Holding on to an unwanted home can cost you more than a quick sale at a lower price. Choose someone with a strong marketing plan, one who would know how and to whom your property will be marketed. Choose a company with a proven track record for selling homes, not just listing them.
4. Staying in the Dark. Many sellers don't fully understand their legal rights and obligations. This is extremely important. Real estate laws are very complex and the contracts are legally binding. If there is anything you don't understand, don't hesitate to ask someone who has the answers, or can get the answers.
5. Signing in Stone. Never sign a listing contract that leaves you with no way out. If your agent is not performing as promised, you should have the option to fire them. Ask them if they have a performance guarantee. You want your agent to work hard for you.
Be cautious in dealing with agents. Ask for referrals. By doing a little homework and asking pertinent questions, your frustrations in marketing your home will be minimized. Avoiding these common mistakes will make for a more pleasant and worry-free experience in the sale of your most precious asset.
Until next week keep smiling.